Amstel Malta has supported women in Abia State with business grants and beauty gift packs as part of activities marking this year’s August Meeting held at the New Government House, Umuahia, on Friday, August 28.

According to a statement, the August Meeting is an annual tradition across the South East, where women return to their hometowns to reconnect with their communities, deliberate on communal issues and celebrate their shared heritage.

Amstel Malta used the occasion to celebrate women in Abia State by awarding business grants to five women to support the growth of their businesses and encourage their entrepreneurial ambitions.

The Governor of Abia State, Dr Alex Otti, and the First Lady, Mrs Priscilla Otti, attended the event alongside the Commissioner for Women Affairs, Dr Maureen Aghukwa, who also presented business grants to female entrepreneurs at the gathering.

As part of the celebration, Amstel Malta partnered with Zaron Cosmetics to distribute specially curated beauty packs to attendees, continuing a similar collaboration at last year’s August Meeting.

Speaking at the event, Senior Brand Manager of Amstel Malta, Francis Obiajulu, said the brand was proud to participate in gatherings that celebrate women beyond their everyday responsibilities.

He said the partnership with Zaron Cosmetics added another dimension to the event by reminding women to create time for themselves while continuing to support their families and communities.

Also speaking, Senior Manager, Marketing and Communication at Zaron Cosmetics, Aderinsola Adetunji, said the company was delighted to continue its partnership with Amstel Malta in celebrating the women behind the August Meeting tradition.

She noted that women contribute significantly to their families and communities, adding that such moments provide an opportunity to remind them to also prioritise their own well-being.

Earlier in August, Amstel Malta extended similar recognition to women at the August Meeting in Enugu State, where it honoured them for their contributions to their families and communities.

The brand said its continued presence at August Meeting events across the South East reflects its commitment to celebrating women beyond a single occasion and engaging them in spaces that are important to them.